ABN AMRO
| Position | Design lead Wealth & International (interim) |
| Time | October 2022 - oktober 2024 |
As Design Lead Wealth and International at ABN AMRO, I was responsible for UX, Visual design and Photography for the Wealth & Int. E-commerce department for 4 countries (Netherlands, Belgium, Germany and France). In this diverse role, I was based in the Ecommerce team, but also was part of the core teams for UX and Visual Design.
In those two years we've worked on improving the existing journey's, but also introduced completely new online journey's based on situations in which a prospect can recognise themselves. Along with these journey's, comes a new style of photography based around the same family members in different situations.
With a small CRO team, we've tested and implemented numerous small tweaks and bigger updates to increase conversion rates and improve the overall user experience for the websites of the 4 countries.